The $648B Blind Spot: Why Institutional Capital Is Missing the Care Economy

The market doesn't care about your wellness journey—but it should care about the infrastructure that makes your workforce possible.

Let me give you a number that should stop every LP rebalancing their portfolio: $648 billion. That is the annual market size of the U.S. care economy—larger than domestic pharmaceutical manufacturing, the hotel industry, and social networking combined. Yet most institutional investors allocate to care the way they allocate to